This course is designed for anyone who would like to know what is marketing and would like to understand marketing basics in a simple and engaging way.
The course will help you understand what is Marketing Mix and its 4 P’s. You will know how to conduct a Marketing research and how to collect data about your service or product and the people you want to reach and sell to.
You will understand what is it to build a strategy to market your business and how to create a plan considering Budget and other factors.
You will also get to know the basics of digital marketing and the different social media platforms, and understand what is SEO, Google Ads and content marketing.
* Students (Business -Marketing-Management-leadership) or other fields of study.
*Business men or general managers who want to learn basic knowledge of marketing.
*For Beginners in the field of marketing.
*For any one wants to expand his/her knowledge and understand Marketing Basics.
This course doesn’t require any sort of experience in marketing but requires basic English knowledge to understand English terminologies.
Understand the basic concepts and principles of marketing.
Realize what Marketing really is today.
Demonstrate the marketing potential to leverage the business.
Identify the primary marketing activities of an organization.
List the marketing mix components
Identify the Marketing research methods.
Explain the role of a marketing plan as a guiding document for marketing activities
Explain the purpose of segmentation and targeting in marketing
Discuss the role of budget in Marketing activities
Understand Digital marketing components.
Demonstrate what Social Media Marketing is.
List Google Ads types.
Demonstrate SEO mechanize.
Realize the role of content marketing in the marketing process.
- Lectures 6
- Quizzes 0
- Duration 80 minutes
- Skill level All levels
- Language English
- Students 1
- Assessments Yes